Reasons to Invest

Physical Commodities

Reasons to Invest | DIAGO

Smart investments

For thousands of years people have been using gold: as a symbol, as jewellery, as currency, as protection against inflation in times of crisis. Even in uncertain times gold remains stable in value. And it is not for nothing that even banks use it for hedging.

What makes physical gold so attractive and inflation-proof? The limited availability of supply, the growing demand due to a change in investment behaviour, as well as its versatile use across various industries. Unlike paper money, gold - in the form of bars or coins - will always retain a material value.

Advantages of investing in gold


  • Portfolio diversification.
  • Gold is a tangible asset – Physical gold is not subject to the risks that come with paper assets. It can’t be hacked or erased.
  • Gold can be private and confidential.
  • Inflation hedge – Its price tends to rise when the cost of living increases.
  • Good store of value when local currency is losing value – Gold will protect your portfolio in times of crisis.
  • Increasing demand and supply constraints – World gold supply is shrinking.
  • Gold is liquid and portable – In times of need, investments in gold can be liquidated much faster than other physical assets like real estate.
  • Gold is value-dense – It's easy to store and comes with low maintenance and carrying costs.
  • VAT exempt.

Facts & Figures

The history of gold

Gold is an important part of a diversified portfolio. In order to fully understand its value, one must look back to the start of the gold market.

Dive into the history of gold

The 4Cs of diamonds

Two diamonds of the same size may appear identical to the naked eye. However, they each could have a very different value upon closer examination.

Discover all 4Cs and become an expert

Gold's value over time

View the historical gold prices via our price history chart and stay informed with the current gold spot prices.

Gold that you can rely on