HistorY
Long-term value retention
The history of gold
Gold is popular amongst investors and an important part of a diversified portfolio.
This precious metal not only retains its value over the long term but is also one of the most effective hedges against inflation.
In order to fully understand the purpose of gold, one must look back to the start of the gold market.
A glance at the past shows how effectively gold can protect assets against inflation. Whoever wanted to buy a new toga plus shoes in the Roman Empire had to put the equivalent of about an ounce of gold on the table.
In the 1920s, a tailor-made suit plus shoes also cost the equivalent of an ounce of gold. And today? A tailor-made suit plus shoes costs just under 1100 euros – the equivalent of an ounce of gold.
Gold has proven to preserve wealth throughout thousands of generations; conversely the same cannot be said about paper-denominated currencies.
